Tata Neu: Tata aiming to become a leader in Super App market

Tata Neu is a new super app launched by the Tata Group that offers an omnichannel experience to Indian consumers. The app includes several brands such as AirAsia India, Big Basket, Croma, Cult.fit, IHCL, Qmin, TATA 1mg, TATA CLiQ, Titan and Westside. It aims to increase customer retention by understanding consumer buying patterns and cross-selling different products with this unified platform, users can book flights, hotels, groceries and food delivery services with ease. They can also make payments and access other digital services provided by the group.

India has seen numerous attempts at creating super apps in the past but none have been successful due to user preference for multiple apps for their daily needs. However, Tata Neu could be a game changer in this regard as it provides a comprehensive solution for all digital services under one roof. It is expected that the app will gain traction among Indian users due to its convenience and wide range of offerings.

What Is a Super App?

A super app is a single mobile app that allows users to access multiple services. They act as an ‘all-in-one’ solution for mobile apps. Super Apps is a consolidated service platform that can be used to access multiple services from one platform, such as payments, content streaming, shopping, travel bookings, messaging, food delivery and groceries. 

This makes it easier for users to access the services they need without having to switch between different apps.

How is Tata aiming to become a leader in India’s Super App market?

On April 7, 2022, the Tata Group launched Tata Neu, its revolutionary new mobile application. TATA Neu is a digital platform that aims to revolutionize the way people access services in India. The app has 2,500+ offline stores and a customer base of over 120 million users. Tata Neu, a unified platform providing an omnichannel experience with loyalty being its main focus. It offers features and services such as payments, travel, entertainment, and more.

Tata Neu includes several brands such as AirAsia India, Big Basket, Croma, Cult.fit, IHCL, Qmin, TATA 1mg, TATA CLiQ, Titan and Westside with a cumulative consumer base of 120 million users. Tata Neu has received funding from various investors and is looking to expand its reach in the Indian market.

How does Tata Neu Works?

Tata Neu is a super app that consolidates all of Tata’s digital services and apps into one convenient platform. It provides customers with a wide range of services, including travel booking, shopping, financial services, bill payments and rewards. Customers can access the app through their name, mobile number and email ID.

1) Services

Tata Neu offers a variety of services to its customers. Those are,

• Order groceries from BigBasket
• Shop from TATA CLiQ, Titan and Westside 
• Upgrade electronic gadgets with Croma
• Reserve stays at IHCL hotels 
• Manage Tata Play subscriptions & Make payments using TATA Pay
• Book a flight on AirAsia India
• Order a Food on Qmin
• Order medicines online at TATA 1mg

All these services are available in one place which makes it easier for customers to find what they need without having to switch between different apps. Furthermore, the app also offers exclusive discounts on certain products as well.

2) NeuPass

When you become a NeuPass member, you will gain access to incredible rewards. NeuPass unites all your beloved companies so they can be accessed within one membership. To kick off your experience, you get a guaranteed 5% NeuCoins when shopping on Tata Neu. 

3) NeuCoins

You will receive NeuCoins as a reward when you purchase from favorite brands via the Tata Neu app. These NeuCoins can be used with various brands. Every 1 NeuCoin is worth 1 INR.

4) Stories

Stories is Tata Neu’s internal digital magazine and it aims to create entertaining, instructive and inspiring articles and videos with a lifestyle viewpoint. At present concentrating on the topics of travel, food, fashion and technology.

What are the motivations behind Indian companies developing super apps?

The popularity of super apps is increasing in India due to their convenience and ease of use. Companies including Amazon, Paytm and Reliance Jio have created their own super apps with a wide range of functions including payments, content streaming, shopping, travel reservations and groceries. These companies are hoping that by providing users with an all-in-one platform they will be able to increase their revenue while also gaining more insight into user behavior.

Here are a few examples of super apps that attained immense success in their countries and served as motivation for many local entrepreneurs to reach the same level.